
In my talk at Hub Goiás, I shared valuable insights on how companies can structure strategic innovation processes to generate real, measurable impact. Good ideas aren’t enough — you need to know how to implement them intelligently and effectively. Watch now and learn how to apply practical, proven methodologies to boost your business, differentiate your brand, and gain competitive advantage.
By watching, you will learn:
✅ Why so many companies fail at innovation — and how to avoid it
✅ What high-performing leaders are doing to anticipate the future
✅ How AI can accelerate results and transform your organizational culture
✅ What ISO 56000 is and why it’s redefining how we innovate
✅ How to apply innovation frameworks that actually work
✅ How to connect strategy, execution, and culture to innovate consistently
This isn’t a talk about passing trends — it’s a practical, thought-provoking, and structured session designed for leaders who want to act now to secure the future of their business.

Hello, I’m
With over 15 years of experience in corporate innovation across Europe, Latin America, and Dubai, Alan Zettelmann has helped organizations — from high-potential startups to global corporations — design innovation strategies that drive real impact.
Throughout his journey as a consultant, entrepreneur, and CEO of Innoconsult, he has learned that true transformation begins with conscious leaders who are prepared to challenge the status quo.
Today, his mission is clear: to help executives, managers, and decision-makers lead innovation with method, clarity, and consistency — even in a constantly changing world.