Empowering UK Innovators for ISO 56000 Readiness and Beyond

Official Educational Partner of Innovation360®

Break away from traditional thinking and lead your organization into the future you envision.

Leadership

Faculty

Kasia Hein-Peters, MD

Expert Trainer

Peter Glasheen

Head of Faculty, Innovation360

Magnus Penker

CEO, Innovation360®

Peet van Biljon

Former Innovation Lead, McKinsey & Company

John Saiz

Former CTO at NASA Johnson Space Center

Gerry Purcell

Thought Leader

Dr. Satnam Singh, MAICD

Expert Trainer

Angelo McNeive

Expert Trainer

Eoin Flavin

Expert Trainer

José Moreno

Expert Trainer

Dr. Hilal Hamood Hilal AL-Sawai

Expert Trainer

Dr. Isaiah Engelbrecht

Expert Trainer

Khaldoun Aboul-Saoud

Expert Trainer

Kasia Hein-Peters, MD

Expert Trainer

Alan Carlos Zettelmann

Expert Trainer

The CApIL® Programme

Adicione o texto do seu título aqui

Order Now

Commanding Innovation

Get your printed or Kindle version of the book in English now on Amazon! Click below or visit the Amazon site for your country or region.

Popular Questions

Have questions? Here are the most frequently asked questions about my book.

Who is this book for?

This book is ideal for CEOs, innovation directors, board members, strategic managers, entrepreneurs, and any professional who wants to turn innovation into a solid organizational capability. It is also highly recommended for those working in constantly changing environments who need to lead with a future-oriented vision.

What will I learn from Commanding Innovation?

You will learn how to:

  • Implement innovation in a strategic and structured way;

  • Turn ideas into tangible business impact;

  • Diagnose your company's innovation capability;

  • Integrate innovation into corporate governance models;

  • Navigate the complexities of digital transformation and artificial intelligence;

  • Debunk common innovation myths with data and real-world examples.

Does the book include practical tools?

Yes. The book introduces tools such as the Innovation Performance Index, concepts like Innovation IQ, and frameworks such as the Three Horizons Model and the 66 Capabilities Methodology for implementing innovation management systems.

What sets this book apart from others on innovation?

Unlike purely theoretical works, Commanding Innovation combines strategic vision with practical application. Alan Zettelmann shares real experiences from companies across Europe, Latin America, and the Middle East, offering an international perspective that is highly relevant to today’s corporate world.

Is the book only focused on large corporations?

No. While it features global examples, Commanding Innovation also offers specific solutions for small and medium-sized businesses that want to build innovation capabilities with limited resources and create sustainable competitive advantages.

In which languages is it available?

The book is available in English and can be purchased in both Kindle and print formats on Amazon.

 

Is there any additional content?

Yes. Readers get access to an exclusive community called the Commanding Innovation Community, as well as extra content like videos, visual frameworks, and downloadable tools to support their strategic challenges.