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Q: Does the book include practical tools?

Yes. The book introduces tools such as the Innovation Performance Index , concepts like Innovation IQ , and frameworks such as the Three Horizons Model and the 66 Capabilities Methodology for implementing innovation management systems.

Q: What sets this book apart from others on innovation?

Unlike purely theoretical works, Commanding Innovation combines strategic vision with practical application. Alan Zettelmann shares real experiences from companies across Europe, Latin America, and the Middle East, offering an international perspective that is highly relevant to today’s corporate world.

Q: Is the book only focused on large corporations?

No. While it features global examples, Commanding Innovation also offers specific solutions for small and medium-sized businesses that want to build innovation capabilities with limited resources and create sustainable competitive advantages.

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Commading Innovation

DISCOVER THE SYSTEM TO COMMAND INNOVATION

Break away from traditional thinking and lead your organization into the future you envision.

About the Book

“Commanding Innovation” by Alan Zettelmann is an essential guide for CEOs and board members looking to lead innovation in an ever-evolving corporate landscape. The book provides practical strategies for anticipating market shifts, reshaping business models, and integrating cutting-edge technology, turning innovation into a structured discipline. With success stories and valuable insights, Zettelmann demonstrates how leaders can not only keep up but set the pace for progress, ensuring a prosperous and competitive future for their organizations.

KEY PILLARS

Discover the core pillars of Alan Zettelmann's book, Commanding Innovation

Think Strategically

Gain a clear understanding of what innovation really means, explore its different types, and discover the environments where it thrives.

Execute Effectively

How to lead teams and foster a culture of innovation that delivers rapid and consistent outcomes.

Multiply Results

How to leverage open collaboration and digital technologies to amplify innovation impact and achieve competitive advantage.

About Alan Zettelmann

Alan Zettelmann is a global authority on strategic innovation, recognized as an international speaker and business consultant with extensive experience across Europe, Latin America, and the Middle East. Currently based in Dubai, he boasts a rich multicultural background, reinforcing his expertise in diverse and dynamic corporate environments.
Author of the book “Commanding Innovation”, listed among the TOP 5 most impactful innovation books of the last decade by Goodreads, Alan has developed a unique methodology successfully implemented by businesses and executives worldwide, turning visionary ideas into tangible outcomes.
As faculty at Innovation360 Group, a global leader in innovation management, Alan Zettelmann drives significant transformation, empowering leaders and organizations to effectively navigate today’s highly competitive global landscape.

Book Overview

Take a glimpse into everything you’ll discover in my book — a practical and inspiring journey through the fascinating world of innovation.

Chapter 1
Unveiling Innovation

Gain a clear understanding of what innovation really means, explore its different types, and discover the environments where it thrives.

Chapter 2
Orchestrating Innovation

Your hands-on guide to putting innovation into action. Learn smart, cost-effective strategies that generate real results.

Chapter 3
The Innovation Matrix

Explore the powerful intersection of innovation and digital transformation — and how it can shape the future of your organization.

Chapter 4
The Innovation Paradox

Navigate the real-world challenges of driving innovation with strategic insights and practical advice for the board and C-level.

Chapter 5
Implementation Strategies

Discover the key steps to embed innovation into your organization and sustain it over time with clarity and confidence.

Are you interested in the book Commanding Innovation?

BOOK: COMMANDING INNOVATION

People who read the book recommend it:

In Commanding Innovation, you’ll discover how to turn innovation into a real competitive advantage. With a globally validated methodology, Alan Zettelmann shows how leaders and companies can apply innovation in a strategic, structured, and measurable way to generate tangible business impact.

Homero Santiago - Eng.

“This book is an enlightening work that explores the theme of innovation in depth, showing how it permeates our daily lives while presenting valuable tools and strategies. A special highlight goes to Chapter 5, titled ‘Powering Innovation: Strategies for Successful Implementation’, where the author presents an innovation framework in a detailed and accessible way. This section, in particular, offers practical insights that can be applied across various contexts. Congratulations to the author for this significant contribution — I highly recommend it to anyone looking to deepen their understanding of innovation.”

Renan Vieira - Director Innofuse

“Commanding Innovation is an essential book for any leader who wants to stand out in a constantly changing world. Alan not only presents innovative concepts clearly and practically, but also challenges us to think beyond traditional solutions. Each chapter is a true lesson in how to adopt innovation strategically, empower teams, and transform businesses. I highly recommend it for those seeking a visionary and applicable guide to innovation!”

Marco Gabaldo - PhD. Aerospace
CEO Hyperlift

“Great book, sums up the principles of modern innovations. The book is best suited for those who work in the B2B world.”

Miguel Ramirez -
Virtua COO & CoFounder

“In this book, thanks to his vast experience in the field, Alan combines different perspectives to deliver a practical guide that shows the path to organizational growth through innovation.”

Alireza Fasih - PhD AI. Co-founder & CTO at HerzensApp GmbH

“Innovating with Purpose” by Alan Zettelman offers a clear guide on fostering innovation and leadership in organizations. The book emphasizes continuous learning, collaboration, and data-driven decision-making to drive transformation. With insights from leaders like Bill Gates and Steve Jobs, Zettelman provides practical steps for building a culture of innovation.

This book is highly recommended for leaders and managers seeking to inspire change and stay competitive in today’s fast-paced business world. It’s a concise, actionable resource for driving long-term success through innovation.

Vittorio Cappello, PhD

“Commanding Innovation” is a must-read for leaders in science! The strategies are practical and truly effective. As a chemist, it helped elevate my team to the next level. An absolute must-read!