“Commanding Innovation” by Alan Zettelmann is an essential guide for CEOs and board members looking to lead innovation in an ever-evolving corporate landscape. The book provides practical strategies for anticipating market shifts, reshaping business models, and integrating cutting-edge technology, turning innovation into a structured discipline. With success stories and valuable insights, Zettelmann demonstrates how leaders can not only keep up but set the pace for progress, ensuring a prosperous and competitive future for their organizations.