On March 14, the Hub Goiás hosted the event “Paradinha da Inovação”, bringing together experts to discuss key topics around innovation, leadership, and technology. The event served as a warm-up for the upcoming Estação da Inovação 2025, establishing itself as an essential space for leaders and entrepreneurs looking to drive real transformation in business and across the innovation ecosystem.
Hub Goiás, an initiative led by the Government of the State of Goiás in partnership with Porto Digital, has a clear mission: to strengthen the regional innovation ecosystem by supporting startups and entrepreneurs in building and scaling innovative businesses. This event reinforced that mission by creating a collaborative environment full of knowledge exchange, networking, and actionable insights.
Innovation Management and AI for Global Leaders
One of the highlights of the event was the keynote by Alan Zettelmann, who presented on “Innovation Management and Artificial Intelligence for Global Leaders.”
Alan emphasized that innovation and transformation must be approached strategically — and that the real shift must begin within organizations and their people. For him, innovation should not be seen as an abstract concept, but rather as a structured movement led by leaders who are prepared to embrace challenges and spot new opportunities.
His talk offered deep reflections on how AI can serve as a powerful tool for process optimization, decision-making, and competitive advantage. However, Alan was clear: no technology delivers results without the right cultural foundation. Innovation requires a mindset open to change, an environment that encourages experimentation, and a long-term commitment to development.
The Impact of the Event — and What Comes Next
Paradinha da Inovação succeeded in its mission to create a dynamic space for exchanging experiences and driving meaningful conversations about the future of innovation. It made one thing very clear: innovation does not happen in isolation — it must be encouraged, structured, and implemented with strategy and intent.
This successful event also raised expectations for Estação da Inovação 2025, which is shaping up to be one of the most important gatherings of the year for those looking to lead in innovation and entrepreneurship.
For those who want to continue this journey of learning and transformation, staying connected with Hub Goiás and engaging with leaders in the field may be the next step toward meaningful, high-impact innovation.
